October 2, 2020

October 5, 2020, Toronto, ON: Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (‘Canadian Premier’) are pleased to welcome Rob Robinson as the company’s SVP, Affinity Insurance Solutions, effective October 1, 2020.

Rob joins Canadian Premier to lead the business strategy and execution for affinity products within Canadian Premier Life and Canadian Premier General. Rob will have oversight of product development and pricing, business development and market research functions for current loan-related products and will help shape different product line entrance in the future.

Rob is a 30-year veteran of the insurance industry including experience in strategy development, sales, client management, marketing, product development and project management. Rob most recently held the position of Assistant Vice-President, Business Development & New Channels, Affinity Markets at Manulife Financial and was a member of the Board of Directors of First North American Insurance Company (FNAIC) and the Compliance Committee providing oversight to FNAIC company activities.

Rob is a caring leader who believes in the power of collaboration to drive business, by using a consultative approach to developing solutions. He has a strong commitment to serving customer needs and developing and implementing strategies to achieve corporate goals, and continues to succeed in leading, coaching and developing others.

Welcome Rob Robinson to the Canadian Premier family!

About Canadian Premier

For more than 60 years, Canadian Premier has been committed to providing financial security to Canadians and their families in the face of uncertainties. Canadian Premier offers group life, accident & sickness, credit and creditor insurance solutions to a number of leading financial institutions, retailers and affinity groups. We now insure over 2 million Canadians and families coast-to-coast. Canadian Premier is a wholly-owned subsidiary of Securian Financial Group. For more information visit www.canadianpremier.ca

Media Contact

Rosie Iskander
416-358-9190
rosie.iskander@canadianpremier.ca